Sunday, September 22, 2013

Rehak Creative Services on Credibility and Trust in Advertising

Rehak Creative Services creates advertising and marketing communications using a very simple principle: Prospects won’t buy from people they don’t trust. According to Rehak Creative Services, truth in advertising is something that every agency owes to its clients, but too agencies are tempted to exaggerate in order to gain prospects’ attention.

According to a study by Lab42 and reported by Rehak Creative Services, more than 75 percent of consumers say most of the claims that brands make in advertisements are exaggerated. Specifically, among surveyed consumers, more than 57 percent say advertising claims are “somewhat exaggerated,” and 19 percent say they are “very exaggerated,” reports Rehak Creative Services. Less than 3 percent of consumers surveyed say the claims in most ads are “truly accurate.”

Friday, September 20, 2013

Rehak Creative Services Promotes Responsive Design for Greater Website Usability

Rehak Creative Services is one of the top 20 communications companies in the Houston area, providing advertising services for clients ranging from startups to Fortune 500 companies. Renowned advertising executive Bob Rehak is at the helm of this award-winning agency that is committed to offering its clients the most innovative means to raise brand awareness. In the following Q&A, Rehak Creative Services founder Robert Rehak explains responsive website design and its benefits to users and clients.

Q: What is responsive design for websites?

Robert Rehak, Rehak Creative Services: Simply put, responsive design reconfigures the look of a website for each type of device that people access it with, i.e., smartphones, tablets, laptops or desktops. For example, if a user is viewing a website on a smartphone, a responsive design site will collapse a multi-column site down into one column with larger.

Wednesday, September 18, 2013

Rehak Creative Services Founder Announces New Collection of Photos | Uptown: Portrait of a Chicago Neighborhood in the Mid-1970s

Rehak Creative Services
In this brief Q&A, founder of Rehak Creative Services, Bob Rehak gives a preview of his startling new photo book, Uptown: Portrait of a Chicago Neighborhood in the Mid-1970s.

Q: What is the central theme of this collection of photos?

Bob Rehak, Rehak Creative Services: The book features a host of black and white photographs – more than 250, in fact - that create a lasting time capsule about the North Side Chicago neighborhood known as Uptown during the mid-1970s.

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